VET USMC · VA Loan Specialist · Bayfield Home Loans

7 Things Every New Agent Should Do in Their First 90 Days

From Tanner Mulvihill, a Marine Corps veteran and VA loan specialist who works with brand-new agents every week. Military tone, built for any new realtor who wants a clear plan — especially if VA and military buyers show up in your market.

Most new agents don’t fail from lack of talent. They fail from lack of a plan. These seven habits come straight out of the free 90-Day Realtor Roadmap. Do them on purpose, every week, and you’ll have more at-bats than the agents who wait for business to find them.

  1. 1 Message your friends on Facebook with a video

    Open Messenger and send a short personal video (30–60 seconds) to one friend at a time — not a wall post, not a group blast. Say their name, tell them you got your license, and ask them to keep you in mind (or who they know who’s buying, selling, or moving on orders).

    Aim for 10 a day. One-to-one beats a feed post every time, and it’s how you tell your sphere what you do without sounding like a robot.

  2. 2 Ask every week to host an open house

    Every single week (Weeks 1–13), ask a realtor in your office — or another listing agent — if you can host an open house for them. Open houses put you in front of buyers who are already looking.

    That’s how you meet people, grow your sphere, and catch VA and military families walking in on a PCS clock. Sample ask: “Do you have a listing I could sit this weekend? I’ll take great care of your sellers and follow up with every visitor.”

  3. 3 Tell everyone what you do (Facebook video strategy)

    Film one announcement video (60–90 seconds) for your Facebook wall, then stop announcing and start helping. After that, post short weekly videos under 60 seconds: one tip, one neighborhood, or one “what I’d look for in this house.”

    Be useful — market notes, open house invites, PCS timing tips near the bases. Never quote loan pricing or payment examples. Consistency beats perfect.

  4. 4 Learn your market cold

    Preview at least 10 homes in your target area and write a two-line note on each so you can talk about them later. Know the sold data for the last 90 days in two neighborhoods: typical price, days on market, and what sold fast.

    Confidence in a first conversation comes from reps in the field, not from scrolling listings on your phone.

  5. 5 Learn the VA loan and the military side

    Read the VA Buyer Playbook in the roadmap. Learn the bases near you, which neighborhoods service members commute from, and the PCS seasons (summer is the big one, but orders move people all year).

    Most agents never learn how a VA purchase really works. The ones who do stand out fast — and military families remember who made the move easier.

  6. 6 Partner with a VA-savvy lender now

    Pick your lender partner before you need one. You want someone who picks up the phone, knows VA, and closes on PCS timelines. (Yes, Tanner’s biased — that’s the job.)

    A strong pre-approval and a lender who will call a nervous listing agent can be the difference between winning and losing a VA offer.

  7. 7 Protect a daily lead-generation block

    Put two hours on your calendar every morning for lead gen, before anything else gets on it. Treat it like an appointment with your best client. Inside that block: real conversations, follow-ups, and logging everything in your CRM the same day.

    Results lag. Activity doesn’t. The agents who make it show up every day, follow a plan, and put in the work.

Want the full week-by-week plan?

The free 90-Day Realtor Roadmap lays out all 13 weeks: scripts, checklists, the VA Buyer Playbook, and podcast picks for each phase. No cost. No catch.

Get the full 90-Day Roadmap free

While you drive to showings, listen to Virginia is for Realtors — real agents sharing what actually worked.